You are here: Home Abstract Understanding Online Social Media as Potential Medium for Public Health Advocacy in Aceh (Lesson Learnt from the Online Petition to Ban Tobacco Advertising on Facebook)

Understanding Online Social Media as Potential Medium for Public Health Advocacy in Aceh (Lesson Learnt from the Online Petition to Ban Tobacco Advertising on Facebook)

Understanding Online Social Media as Potential Medium for Public Health Advocacy in Aceh (Lesson Learnt from the Online Petition to Ban Tobacco Advertising on Facebook)


Rizanna Rosemary


Abstract

The weak law enforcement of tobacco control, especially on tobacco advertising ban, has created high accessibility of the cigarettes information in all forms of media. Indonesia has become the country with most active online social networkers and has placed Indonesia as one of the biggest potential future online markets, including on tobacco promotion. Aceh are among the 10 provinces in Indonesia with high smoking prevalence, particularly among youth. Extensive modern coffee shops (warung kopi) with wi-fi connection which are currently found in Aceh, has become the place for Acehnese youth to regularly engage with online social media, such as Facebook and Twitter. This new media has proven to be a significant medium not only for promoting tobacco but also for public health advocacy, especially on tobacco-related issues. Studies have shown the significant of online activities, including petition particularly as resource for social movement or social change. By identifying how social groups utilise social media as their communication vehicle through literature studies, this paper aims to provide insight of how online social media can be utilised to promote and disseminate public health issues, for instance a tobacco counter advertising. An online petition on Facebook (http://www.ipetitions.com/petition/protes-iklan-sampoerna/) that was signed by more than 200 people is given as an illustration of a successful online health promotion activity which had put pressure on the tobacco company to withdraw the outrageous adverts that suggest dying of smoking is better than to quit smoking Sampoerna products. This illustration may provide a lesson learnt for Aceh, in particular to prevent further increase of tobacco use among its young people, thus supporting the Aceh’s social recovery stage in social and health sectors.  

Keywords:  online petition, Facebook, tobacco advertising, public health advocacy, Aceh



You are here: Home Abstract Understanding Online Social Media as Potential Medium for Public Health Advocacy in Aceh (Lesson Learnt from the Online Petition to Ban Tobacco Advertising on Facebook)